Les Puces de Saint-Ouen x Alessandro Moriconi
“Your decor delivered in a box”
from January 16 to 20, 2025, at Maison & Objet
Paris, December 17, 2024. For their 2nd participation in Maison & Objet from January 16 to 20, 2025 (Villepinte), Les Puces de Saint-Ouen have entrusted the creation of their stand to an Italian Parisian, Alessandro Moriconi. A leading figure, this architect, who works between Europe and the United States, will create, with furniture, works and art objects found at the Puces de Saint-Ouen, three decors, three atmospheres.
"The Puces de Saint-Ouen have always been an inexhaustible source of inspiration for me and a real breeding ground for my creative projects. Their diverse offering of vintage pieces, full of history and emotion, perfectly matches my vision of interior design: to breathe a heritage dimension and a unique soul into each project. For me, bargain hunting at the Puces goes far beyond the professional framework: it is a passion."
Alessandro Moriconi, decorator
Maison & Objet: the Saint-Ouen Flea Market through the eyes of Alessandro Moriconi
Every year, the Maison & Objet trade fair editions contribute to the excitement and dynamism of the Puces de Saint-Ouen, an essential place for decoration professionals and seasoned bargain hunters from all over the world. With 1 antique dealers, some of them early second-hand dealers, others renowned experts or even true trend setters, the Puces de Saint-Ouen is clearly participating for the 200nd consecutive year in this trade fair in perpetual search of new creative horizons.
In order to stage the space, Les Puces de Saint-Ouen gave carte blanche to Alessandro Moriconi, a worthy representative of the new guard of interior decorators. Avid fans of his artistic direction for some time and of the projects he has carried out with his teams, the Puces sought his eye, with the sole constraint of surveying the markets that make up this unique territory. Thanks to his knowledge of the Puces and his complicity with the merchants, he has thus gathered a fine selection of pieces of furniture, antique textiles, art objects and collectibles in accordance with his project.
The Flea Market, an inexhaustible source of inspiration for Alessandro Moriconi
A Parisian for 10 years, Alessandro Moriconi is particularly fond of the Puces de Saint-Ouen, both professionally and personally: "Going in search of objects that have already lived, then giving them a second life in a new environment stimulates my creativity and awakens a constant curiosity in me. These finds allow me to give each project a unique character, while creating a warm atmosphere full of history. It is in this spirit that I enthusiastically accepted the challenge proposed by the Puces de Saint-Ouen and Maison & Objet: to design an innovative scenography."
Alessandro Moriconi’s Craft Boxes at Maison & Objet
With his Craft Boxes designed for Les Puces de Saint-Ouen, Alessandro Moriconi delivers his three decors at the Maison & Objet trade fair. He thus plays with the codes of the Puces: in Saint-Ouen, professionals, amateurs and neophytes can buy an imposing piece of furniture, without having to order it, and have it delivered directly to the four corners of the world. Like these boxes that protect furniture, works and objects of art, and allow their safe transport, the Craft Boxes protect Alessandro Moriconi's selection and constitute a showcase for these second-hand pieces. Ready to be delivered to a customer, they allow you to reconstitute an entire decor. They thus take their place at Maison & Objet, an international event for the decoration, design and art of living sector.
“The concept? Imagine Craft Boxes representing three distinct decorative worlds – a living room, a dining room and an office – inspired by the way objects and furniture travel and integrate into our interiors. These boxes will be an invitation to discover how design can tell a story while remaining modular and adaptable to different contexts. They also illustrate my approach: drawing on the past to shape the future, while celebrating the craftsmanship and heritage that make the Puces de Saint-Ouen a must-see destination for vintage lovers and decoration enthusiasts.”
Alessandro Moriconi, decorator
Alessandro Moriconi
Born in Tuscany, Alessandro Moriconi studied at Central Saint Martins (London).
Cosmopolitan, he now divides his time between Paris, Monaco and New York.
Enriched by his multiple and prestigious collaborations as a designer with
houses such as Chloé, Nina Ricci, JW Anderson, Lemaire, but also stylist for
Vogue Italia, he ensures a natural and elegant harmony in each of his
achievements. The stories told by its sets are embellished by
encounters and conversations. Inspired by people as much as by places, our
decorator designs spaces by looking for unique objects that evoke
memories, define and enhance each aesthetic. Intuitively, guided
Through touch, Alessandro selects each texture and each material. He
transforms them, interprets them and then assembles them with creativity and sensitivity. Guided by
his instinct and his emotions, he designs exclusive scenes and settings where the
eras and styles intermingle.
Les Puces, a century of heritage preservation, 20 centuries of History
If Vernaison, the first Saint-Ouen Flea Market, was created in 1920, the Saint-Ouen Flea Market now hosts 12 markets. The construction of Antica, Biron, Jules Vallès, Malik, Paul Bert and Serpette followed. Until the 1980s, new markets such as Cambo, Dauphine and Le Passage appeared. At the same time, L'Usine, L'Entrepôt and L'Écuyer moved into craft premises.
This unique place in the world welcomes 5 million visitors each year. 1700 merchants occupy 7 hectares, which make it the largest antiques and second-hand goods market in the world. It is one of the most visited destinations in France.
With its 12 markets and streets, the Puces offer 7 hectares of culture and inspiration, memory and modernity, French art of living and traditions. This unique place is constantly renewed; each week, merchants reveal their discoveries. Since their creation, the Puces have been characterized by their eclecticism and the quality of their offer. From Antiquity to the present day, all styles, cultures and uses are exhibited there; the offer meets all tastes and budgets.
Maison & Objet
16 to 20 January 2025
Paris Nord Villepinte Exhibition Center
Stand F33 Hall 7
Thursday to Sunday from 9:30 a.m. to 18:30 p.m.
Monday from 9:30 a.m. to 18 p.m.
Photo: Inu Studio