Original Art Nouveau Poster, Firmin Bouisset, Chocolat Poulain, Taste and Compare, Chocolate, Cocoa, Confectionery, Tablet, Biscuit, Cake, Pastry, Food, Cuisine, Pierrot, c.1898

Artist: Firmin Bouisset (1859 – 1925)
Title: Chocolate Poulain
Date: circa 1898
Dimensions (lxh): 93 x 129 cm.
Printer: Imp. H.LAAS E. PECAUD & Cie, Paris
Materials and techniques: color lithograph on paper
Marouflage: yes
Condition: A (Refers to a poster in very good condition. The colors are fresh and there is little or no paper loss. If there are imperfections they are marginal and imperceptible)
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Additional information:
Firmin Bouisset, born September 2, 1859 in Moissac and died March 19, 1925 in Paris, was a French illustrator, lithographer and poster artist.

Firmin Bouisset has captured the essence of Chocolat Poulain through his artistic choice. In this work, Bouisset opts to represent the brand through a Pierrot holding a chocolate bar, a prominent figure in theatrical tradition. Pierrot's traditional tears are replaced by chocolate spread across his face, suggesting a delectable sensory experience.

The iconic advertising poster for Chocolats Poulain, created by Firmin Bouisset around 1898, brilliantly embodies the spirit of the French brand that has been producing chocolate since its founding in February 1848 by Victor-Auguste Poulain, a confectioner in Blois.

Pierrot, known for his naivety and, above all, his reliability, becomes the visual messenger of the trust associated with the consumption of Chocolat Poulain. Bouisset seems to want to emphasize that eating Chocolat Poulain is a trustworthy experience, and consumers can do so with their eyes closed.
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MOUFFLET – Paris Fine Arts

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