Original Poster, Bernard Villemot, Perrier C'est Fou, Sparkling Mineral Water, Drink, Bottle, Glass, Woman, Necklace, Earring, Bracelet, c.1980

Artist: Bernard Villemot (1911 – 1989)
Title: Perrier – It’s Crazy
Date: circa 1980
Dimensions (lxh): 49 x 63,8 cm
Materials and techniques: Color lithograph on paper
Marouflage: yes
Condition: A (Refers to a poster in very good condition. The colors are fresh and there is little or no paper loss. If there are imperfections they are marginal and imperceptible)
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Further information :
Bernard Villemot (1911–1989) was a renowned French graphic designer, best known for his iconic and vibrant advertising posters. His work became synonymous with mid-XNUMXth-century French poster art, characterized by bold colors, elegant simplicity, and striking compositions.

Villemot's posters often celebrated lifestyle themes, ranging from travel to drinks, and his style combines modernist influences with a playful and engaging aesthetic.

Poster created by Bernard Villemot to promote the sparkling mineral water brand Perrier. The artist illustrates the sparkling and whimsical world of Perrier through a stylized, almost surreal female figure.

Against a vibrant pink and red background, an elegantly stylized black woman with elongated features embodies sophistication and exuberance. She holds a glass of Perrier in one slender hand, while her jewelry—earrings, necklace, and bracelet—are all composed of stylized Perrier bottles, transforming the accessory into a brand emblem.

The slogan "Perrier, c'est fou..." is displayed with lightness, reinforcing the whimsical and offbeat tone of the poster. The vivid typography and contrasting color palette (red, pink, green, black, white) accentuate the energy and modernity of the message.

Villemot offers a pop and glamorous vision of Perrier, playing on the register of exotic elegance and visual surprise. A sparkling manifesto of the spirit of the 1980s, when water became an icon of fashion and freshness.
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MOUFFLET – Paris Fine Arts

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