Original Poster, Hervé Morvan, Brandt, Washing Machine, Couple, Marriage, White Dress, Tuxedo, Household Appliances, Laundromat, Linen, Laundry, c.1955

Artist: Hervé Morvan (1917 – 1980)
Title: Brandt washing machine, the one he chose...
Date: circa 1955
Dimensions (lxh): 116,5 x 158 cm
Printer: ETbs de la Vasselais, 4 rue Cimarosa, PARIS 16th
Materials and techniques: color lithograph on paper
Marouflage: yes
Condition: A (Refers to a poster in very good condition. The colors are fresh and there is little or no paper loss. If there are imperfections they are marginal and imperceptible)
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Additional information:
Hervé Morvan (1917-1980) was a French poster artist and illustrator, renowned for his colorful and refined advertising posters, creating iconic visuals that combined humor and simplicity. His work, often compared to that of Raymond Savignac, marked the evolution of XNUMXth-century advertising design.

Trained at the École supérieure des arts appliqués Duperré in Paris where he learned to master mural art, frescoes and stained glass, Hervé Morvan chose to turn to advertising illustration. His first poster was printed in 1942. Author of more than 150 film posters, he is also responsible for images for Gévéor wine, Gitanes cigarettes, Kelton watches, etc. He is the author of the stylized versions of the head of the Senegalese rifleman Banania, produced in the 1950s.

Like other poster artists of this period such as Villemot and Savignac, Morvan was inspired by the work of Cassandre, Loupot and Carlu.

Advertising poster for the Brandt washing machine.

The household appliance brand was founded in 1924 by Edgar Brandt. The company originally specialized in the manufacture of light weapons.

A newlywed couple, whose wedding dress came straight out of the washing machine, are about to exchange vows.
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