Original Poster, Leonetto Cappiello, Relsky Vodka, Kumel, Alcohol, Drink, Cocktail, Distillery, Brandy, Liqueur, Russian, Cossack, Chapka, Fur, Beard, 1911

Artist: Leonetto Cappiello (1875 – 1942)
Title: Vodka Relsky 1° Kumel
Date: 1911
Dimensions (lxh): 117 x 160 cm
Printer: Vercasson, ETIOP Paris
Materials and techniques: color lithograph on paper
Marouflage: yes
Condition: A (Refers to a poster in very good condition. The colors are fresh and there is little or no paper loss. If there are imperfections they are marginal and imperceptible)
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Additional information:
Leonetto Cappiello (April 9, 1875 – February 2, 1942) was a renowned Italian artist, best known for his contributions to the art of advertising posters in the early 20th century. He is considered one of the pioneers of modern advertising and had a significant influence on the development of poster art as a means of visual communication.

His career as a poster artist began in 1900 and continued until the 1930s. He remained loyal to the Vercasson printing house until the early 1920s, continued with Imprimeries réunies and began, at the same time, to work regularly for the publisher Devambez, with whom he signed an exclusive contract from 1921 to 1936.

Promotional poster for Relsky Vodka.

The poster depicts a Russian man with a scarlet beard and a Cossack-style fur hat. The artist has tried to portray a bon vivant Russian who enjoys his vodka.
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MOUFFLET – Paris Fine Arts

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