Original Tourism Poster, Albert Brenet, Compagnie Maritime des Chargeurs Réunis, Transport, Travel, Cruise, Ship, Boat, Ocean Liner, France, Paris, Eiffel Tower, c.1950

Artist: Albert Brenet (1903 – 2005)
Title: France by the Compagnie Maritime des Chargeurs Réunis - Eiffel Tower
Date: circa 1950
Dimensions (wxh): 62.5 x 100 cm
Printer: Imprimerie Illustration Bobigny
Materials and techniques: color lithograph on paper
Marouflage: yes
Condition: A (Refers to a poster in very good condition. The colors are fresh and there is little or no paper loss. If there are imperfections they are marginal and imperceptible)

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Additional information:

Albert Brenet (1903-2005) was a French illustrator, poster artist and painter, famous for his works related to travel and transport. He became official painter of the Navy in 1936, then of the Air and the Armed Forces, which led him to travel aboard ships and planes to capture the lives of crews and the beauty of distant landscapes. Brenet is also known for his tourism promotion posters and is distinguished by his vibrant use of colors and his detailed scenes of daily life, maritime and military.

Compagnie des Chargeurs Réunis was founded in 1872 in Le Havre, France, and became a major player in the steamship shipping industry. Initially, it focused on routes between France, West Africa, and later, Latin America, as well as New York. In the 1950s, it expanded its services to include tourist travel, contributing to the rise of cruise tourism.

This advertising poster, created by Albert Brenet around 1950 for the Compagnie maritime des Chargeurs Réunis, celebrates tourism in France by highlighting Paris and its typical charm. In the center of the image, we see a lively scene of a flower market where elegant Parisian women stroll and shop, surrounded by stalls overflowing with colorful bouquets. The Eiffel Tower, an imposing but soft silhouette, stands in the background, slightly veiled by still bare tree branches, giving a timeless and romantic aspect to the city.
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